• The Microsoft LinkedIn Deal: What it means for advertisers

      While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

      Ginny Marvin/ Marketing Land- 47 readers -
    • What business leaders should know about digital transformation

      “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

      Trond Lyngbø/ Marketing Land- 62 readers -
    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 49 readers -
  • Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

    Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and Twitter said at the time: We are investing in deeper partnerships with a few select solution providers (including Sprinklr, Spro ...

    Marketing Landin Twitter- 7 readers -
  • IBM enlists Watson to define customer segments and insights

    IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language. Project Manager David Pugh told me that this Watson product is “forming hypothese ...

    Marketing Land- 9 readers -
  • Are you grateful for digital? Part 2: Q&A

    In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our need to meet sales goals than any objective of the customers. Well, it got me thinking, do others have similar feelings? Are they grateful for digital? I asked Lynn Wunderman, Director at Pebble Post (m ...

    Marketing Landin Display- 9 readers -
  • Amazon beats expectations in Q1 2017 with 23% jump in revenue

    Amazon crushed expectations with its Q1 2017 earnings report Thursday. The company reported net sales revenue of $35.7 billion, a 23 percent spike from Q1 2016’s revenue of $29.1 billion. That’s just slightly above what analysts expected. The bigger surprise was earnings per share (EPS) of $1.48, way above the $1.13 that analysts had predicted. Amazon’s EPS a year ago were $1.07.

    Matt Mcgee/ Marketing Land- 10 readers -
  • Facebook pixels get upgrade to track actions & page data

    The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers should pay attention to is the ability to track actions based on site use.

    Greg Finn/ Marketing Landin Social Facebook- 15 readers -
  • Alphabet reports $24.75 billion in Q1 revenues, beating expectations

    Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over year. That’s above analyst expectations, and the stock is up in after-hours trading. Ad revenues were $21.4 billion, a 19 percent increase over Q1 2015. Google site revenues were $17.4 billion (up 21 percent), and network revenues were $4 billion (up 9 percent).

    Ginny Marvin/ Marketing Landin Google- 12 readers -
  • SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20

    Small business (SMB) networking site Alignable has released its latest quarterly SMB Trust Index. The rankings come from net promoter scores (NPS) from 23,000 small businesses. There are 86 brands in the index. The company does not screen for verified customers as a prerequisite for rating the companies on the list. Each individual category has leaders and laggards.

    Greg Sterling/ Marketing Landin Social SEO Google- 9 readers -
  • Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

    Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around discussions of audience demographics, psychographics, personas, or even household-based consumer lifestyle segmentations. These elements — all of which focus on the “who” — combine and become a primary focus of the media plan, and then ad plac ...

    Marketing Landin Display- 11 readers -

Marketing Land

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

Additional authors: Aaron Friedman, Aaron Strout, Adam Dorfman, Alan K'necht, Alex Campbell, Alexander Kesler, Alison Zeringue, Amy Bishop, Andrew King, Andrew Shotland, Andrew Waber, Andy Betts, Andy Lombard, Andy Taylor, Ashley Kemper, Ben Goodsell, Benjamin Spiegel, Benjamin Vigneron, Benny Blum, Brent Hieggelke, Bryson Meunier, Cara Olson, Carrie Albright, Casie Gillette, Cezar Kolodziej, Chris Liversidge, Chris Marentis, Chris Silver Smith, Chuck Sharp, Daniel Cristo, Daniel Faggella, Daniel Gilbert, David Booth, David Rekuc, David Rodnitzky, Dax Hamman, Derek Edmond, Eli Schwartz, Elisabeth Osmeloski, Eric Ward, Erik Bratt, Erin Everhart, George Michie, Greg Gifford, Harriet Cummings, James Green, Janet Driscoll Miller, Jason Warnock, Jeff Baum, Jeremy Smith, Jimmy Daly, John Cosley, John Paul Mains, Jon Schepke, Jordan Kasteler, Josh Dreller, Josh Todd, Justin Freid, Justin Zhu, Katy Keim, Kelsey Libert, Kendall Allen, Kevin Ryan, Kohki Yamaguchi, Kristine Schachinger, Liane Dietrich, Loni Stark, Lynn Baus, Mark Ballard, Mark Traphagen, Matt Ackley, Matt Lawson, Matthew Barby, Michael Bonfils, Mona Elesseily, Myles Anderson, Nate Dame, Or Shani, Pamela Parker, Pauline Jakober, Peter Minnium, Purna Virji, Rachel Balik, Rachel Lindteigen, Rae Hoffman, Ratko Vidakovic, Rebecca Lieb, Rebekah Diedo, Rebekah Schelfhout, Ric Dragon, Rob Rasko, Russell Savage, Scott Brinker, Soo Jin Oh, Stephan Spencer, Steve Dille, Steve Olenski, Stoney Degeyter, Susan Esparza, Tal Siach, Tim Ash, Todd Mintz, Tom Demers, Tom Sather, Travis Wright, Trond Lyngbø, Wesley Young, Will Scott
IMGlance Facts
  1. listed
  2. #9 in our ranking
  3. 8,416 posts, read by 135,067 readers
  4. 16 readers per post
  5. 230 Posts per month
Facts last updated: (2017-04-28 22:04:48 UTC). Update Frequency for posts: 1 hours. Posts last updated: .
Get the top posts daily into your mailbox!
Topics
See more
Advertising Affiliate Marketing Amazon Analytics Analytics & Marketing Column Apple Apple: Ios Apple: Iphone Bing Blogging Branding Channel: Analytics & Conversion Channel: Cmo Zone Channel: Content Marketing Channel: Display Advertising Channel: Email Marketing Channel: Local Channel: Martech: Marketing Channel: Mobile Marketing Channel: Retail Channel: Sem Channel: Seo Channel: Social Media Marketing Channel: Video Content Marketing Content Marketing Column Conversion Rate Optimization Display Advertising Display Advertising Column E Commerce Ebay Email Marketing Email Marketing Column Facebook Facebook: Advertising Facebook: Business Issues Facebook: Instagram Facebook: Mobile Facebook: Video Foursquare Google Google: Adwords Google: Analytics Google: Android Google: Business Issues Google: Critics Google: Legal Google: Mobile Google: Search Google: Seo Google: Youtube Holiday Retailer How To Guides: Content Marketing How To Guides: Display Advertising How To Guides: Email Marketing How To Guides: Marketing Strategy How To Guides: Retail Marketing Internet Marketing Internet Marketing Industry Interviews Legal Legal: Privacy Linkedin Marketing Automation Marketing Day Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Martech Column Martech Conference Microsoft Mobile Marketing Mobile Marketing Column Native Advertising Online Reputation Management Pinterest Programmatic Advertising & Media Buying Reddit Retail Column Retargeting & Remarketing Search Marketing Search Marketing Column Smx & Dmd Alerts Snapchat Social Media Marketing Social Media Marketing Column Social Media Marketing: Advertising Sponsored Content Statistics Statistics: Market Share Statistics: Mobile Marketing Statistics: Online Advertising Statistics: Online Behavior Statistics: Popularity & Usage Twitter Twitter: Advertising Video Yahoo Yelp