• Voice is an important new channel for brands to measure, but not in a silo

    Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms of human communication — be ...

    Marketing Land- 9 readers -
  • Accelerate your marketing with the MarTech Power Pack

    Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization. Brought to you by the Martech conferences, the Power Pack includes: An exclusive webinar presentation of “5 Disruptions Reshaping Mar ...

    Marketing Land- 17 readers -
  • Building an Amazon Alexa Skill is so easy, Grandma can do it

    Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more than they had expected, and they had difficulty keeping the product in stock. Estimates place the number of devices sold at over 9 million, about nine times what they sold the year before! And this year’s Prime Day yielded similar, impressive success.

    Marketing Land- 8 readers -

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